SEO Copywriting Services for Entrepreneurs, Creatives and Small Businesses

You know what's a relief? You don't need to be an SEO expert to run a successful business. Many founders think they have to master every aspect of their business, but here's a secret: you don't.

Here's what you need to know: SEO, or search engine optimization, is all about crafting your website pages so that Google and other search engines show them to the right audience. For instance, if you're a Realtor specializing in commercial properties, your website should target those searching for commercial listings, not residential ones.

When you work with me, you have two options: I can amplify your existing copy by optimizing your pages for SEO. This includes ensuring your content stays on topic, is web-friendly, and that your images and metadata are properly optimized. In other words, I handle the behind-the-scenes details that help boost your website traffic.

The other option is to have me build your content from scratch. This option guarantees a site with SEO for small business. I know how to find the right keywords based on your industry, target demographic and geographical preferences, optimizing for you, not for broad, general search but rather people who are seriously looking for you and your products or services.

Whether you're just starting out or not thrilled with your current site, I can completely revamp your content to attract readers and help Google understand when to display it.

My SEO Copywriting Process is Simple

1. Share Your Goals
   Tell me your vision for your website—what you love and what you'd like to change. Together, we'll create measurable, concrete goals along with some flexible ones to guide the process.

2. Understanding Your Unique Voice
   Let's talk! I want to understand the unique voice of you or your brand. We can chat over the phone, via email, on Zoom—whatever makes you most comfortable. By listening to and reading your voice, I’ll ensure your website sounds like YOU and truly reflects your brand.

3. Keyword and Demographic Research
   I dig deep into Google's data to discover how your target audience searches online. This research allows me to structure your website pages to reach the people most likely to seek your services.

4. Baseline Analytics
   You’ll receive a snapshot of your website's performance over the past year, providing a clear indication of how your site is doing.

   The report highlights strengths, areas for improvement, and anomalies. I’ll also provide specific, insightful notes on elements you might love that could be harming your site, as well as things you’d like to remove that are actually helping.

   I value transparency. While your website is yours, I’m committed to being clear when changes might steer you away from the goals we’ve set.

5. Creating or Editing
   I dive in, making the necessary changes or creating fresh content. You’ll receive a first draft, complete with notes explaining my choices and how they impact your SEO.

   After your review, I’ll incorporate your feedback and make the final adjustments.

6. Monthly Analytics for One Year
   Each month, you’ll receive a report detailing your website’s performance. Don’t worry—there’s no confusing marketing jargon or hard-to-decipher numbers. I break everything down so you can easily see how well your site aligns with your goals.

What You Can Expect from my SEO Copywriting

You can expect real results! Here’s what your monthly analytics will show:

Increased Traffic

Regularly updating your site signals to Google that it’s active and maintained. This simple but often overlooked step can quickly boost your traffic. Remember, websites aren’t “set it and forget it”—they require ongoing attention to thrive!

More Leads

SEO isn’t just about traffic; it’s about generating leads. I’ll add essential Calls to Action (CTAs), user-friendly forms, contact links, and prompts for testimonials. Your website won’t just sit there—it will become a dynamic hub for communication.

Greater Confidence

Your website is yours, and I want you to feel confident managing it. I’ll provide you with a resource folder containing everything you need to keep your site up-to-date. Whether it’s changing a picture, adding a page, or updating your scheduler, you’ll have the tools to do it yourself.

My ultimate goal is to empower you!

My Ideal Clients

As a naturally curious person with a passion for learning, I’m open to working with individuals, businesses, and industries across the board.

I’ve delved into topics as diverse as the mating habits of crocodiles and how teachers can modify lessons to fully include students with hearing aids—all to create on-brand, compelling SEO content for my clients.

Industries I’ve worked with include hospitality and travel, educational services, real estate, cannabis, churches, marketing, automotive, entertainment, food and beverage, and many more.

If, for any reason, I don’t think I’m the right fit for your needs, I’ll be upfront and help you find a better professional. This is a judgment-free zone.

You deserve to work with a freelancer who brings both empathy and expertise. My approach acknowledges that your business is an extension of you, balancing what you love about it with thoughtful improvements.

Together, we’ll build more than just content—we’ll amplify your online presence so that it stands out and helps you attract users. I’ll get to know you and your business or brand as more than just a list of services or products. My goal is to capture your authentic voice and ensure it resonates throughout your copy while also managing the technical aspects to get your content in front of the right audience.

My signature approach—honesty, expertise, and a deep understanding of what matters to you—will result in the content you’ve always wanted but weren’t sure how to create.

Contact me today to learn more about how SEO for small business could elevate your position in the digital market.